Define the task and limits
Map the inputs, approved knowledge, permitted actions and human owner before building.
Agentic AI / Content agents
Content agents
Draft posts, ad copy and reports using approved brand guidance. Your team reviews factual claims, tone and publishing decisions before anything goes live.
Let’s discuss your brief
01 / THE OPPORTUNITY
Content agents has a role in the bigger picture.
Draft posts, ad copy and reports using approved brand guidance. Your team reviews factual claims, tone and publishing decisions before anything goes live.
The goal is not to run content agents in isolation. It is to give this service a clear job within your agentic ai strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
Useful technology. Clear responsibilities.
We design customer service, lead follow-up, content and workflow agents around your existing process. Confirm supported channels and system access, define what the agent can answer or change, then test the exceptions and human handoff.
What this means for content agents.
Draft posts, ad copy and reports using approved brand guidance. Your team reviews factual claims, tone and publishing decisions before anything goes live. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Connect and test
Set up supported channels and systems, then test answers, errors, missing information and escalation.
Review in operation
Assess response quality and completed handoffs with your team, updating knowledge and rules as the business changes.
03 / CONNECT THE JOURNEY
Execution and
measurement.
Marketing creates interest. A separately scoped business agent can help answer routine questions or carry an enquiry to the right team. MIP remains the campaign-analysis layer; operational agents have their own brief and approval boundaries.
Connect with Marketing TechnologyWhat we look at together
Answer accuracy against approved knowledgeCompleted handoffs and routing qualityExceptions requiring human reviewMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
What your engagement includes.
One service, a focused campaign, or ongoing support for your brand or creative agency.
What your engagement can include.
- Brand guidance and approved source material
- Drafting workflow and review checkpoints
- Quality checks before human-approved publishing
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Content agents: your questions, answered.
What material does a content agent need?
Approved brand guidance, product facts, examples and the intended format give the agent a useful starting point. Source ownership and permissions are agreed before business material is used in the drafting workflow.
Can a content agent publish without a review?
Our content-agent scope keeps factual claims, tone and publishing decisions with your team. Drafts go through an agreed approval step rather than being treated as verified or ready to publish automatically.
How is content-agent quality assessed?
Review factual accuracy, adherence to approved guidance and usefulness for the intended audience. Test representative drafts and record corrections; generating more text is not the same as producing better communication.
TELL US YOUR BRIEF
Tell us what
you need to change.
Share your audience, objectives and campaign needs with our team.