MEDIA360 PERSPECTIVES
Provide approved sources
Supply current product facts, brand guidance and examples with permission to use them. Keep outdated or contradictory material out of the drafting workflow.
Review claims before publishing
Check names, prices, evidence and promises. An agent’s confident wording does not establish that a claim is true or that a result was achieved.
Measure useful output
Review accuracy and the time needed to prepare a publishable draft, not simply the volume generated. Keep a human owner for approval and corrections.