Define the task and limits
Map the inputs, approved knowledge, permitted actions and human owner before building.
CONNECTED MARKETING SERVICES
Agentic AI
We design and build AI agents around a defined business task. Connect approved knowledge and supported systems, set the limits, and give your team a clear way to review answers and take over when needed.
Let’s discuss your brief
01 / THE OPPORTUNITY
Give the repetitive work a defined workflow.
Routine questions, slow lead handoffs and repeated drafting can consume your team’s day. An agent needs approved information, a specific task and clear limits—not unrestricted access to the business.
Account ownership, consent, reliable measurement and a clear follow-up process matter as much as the tools themselves. We work with your existing stack rather than assuming everything needs to be replaced.
02 / OUR APPROACH
Useful technology. Clear responsibilities.
We design customer service, lead follow-up, content and workflow agents around your existing process. Confirm supported channels and system access, define what the agent can answer or change, then test the exceptions and human handoff.
Connect and test
Set up supported channels and systems, then test answers, errors, missing information and escalation.
Review in operation
Assess response quality and completed handoffs with your team, updating knowledge and rules as the business changes.
03 / CONNECT THE JOURNEY
Execution and
measurement.
Marketing creates interest. A separately scoped business agent can help answer routine questions or carry an enquiry to the right team. MIP remains the campaign-analysis layer; operational agents have their own brief and approval boundaries.
Connect with Marketing TechnologyWhat we look at together
Answer accuracy against approved knowledgeCompleted handoffs and routing qualityExceptions requiring human reviewMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
Services within your scope.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Customer service agents
Answer routine enquiries using approved business knowledge. We scope website, WhatsApp or email access, define escalation rules and test responses before launch.
Explore Customer service agentsLead follow-up agents
Respond to new enquiries, collect agreed qualification details and pass the conversation to sales. Routing, consent, response timing and supported CRM connections are agreed for your scope.
Explore Lead follow-up agentsContent agents
Draft posts, ad copy and reports using approved brand guidance. Your team reviews factual claims, tone and publishing decisions before anything goes live.
Explore Content agentsWorkflow automation
Connect supported systems around a specific repetitive task. We define triggers, permitted actions, error handling and approval points, then test the handoffs with your team.
Explore Workflow automationAgentic AI: your questions, answered.
What business tasks can an AI agent support?
We build agents for routine customer enquiries, lead follow-up, content drafts and repetitive workflows. Each engagement begins with a specific task, approved information and a defined boundary for what the agent can do.
How are custom AI agents different from MIP?
MIP analyses agreed campaign data and recommends the next marketing action. Custom business agents handle a separately scoped operational task, such as answering enquiries or routing leads; they are not automatically included with MIP.
Can an AI agent use our existing business systems?
We assess the systems, supported connections, account permissions and data requirements first. CRM, website, messaging and email access depend on the agreed platform features and scope; a connection is not assumed to exist.
Who controls an agent’s answers and actions?
Your team approves the knowledge, permitted actions and escalation rules. Sensitive or unsupported questions are passed to people, and consequential actions can require approval. Responses and failures are tested before launch.
What is required before an AI-agent project starts?
Choose the task, provide approved source information and identify the human owner. Agree access, privacy, retention, success measures, operating costs and review responsibilities before connecting systems or launching the agent.
TELL US YOUR BRIEF
Tell us what
you need to change.
Share your audience, objectives and campaign needs with our team.