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Digital launch & lead capture

Saint-Gobain virtual launch

A digital shower-cubicle launch for homeowners, architects and interior designers.

Saint-Gobain shower-cubicle launch creative featuring a bathroom product experience
Project creative and digital experience.
THE CHALLENGE

In 2020, the launch had no showrooms or live events. The campaign needed to show how shower cubicles fit into everyday homes, beyond their association with hotel bathrooms.

What we did

  • Built a virtual launch with AR so people could view the cubicle in their own bathroom.
  • Planned a tease, reveal and convert journey with architect and designer creators.
  • Connected WhatsApp conversations and lead capture to the client’s systems.
Explore the related service
Project scope10

Cities in one virtual launch

Project scope3

Briefs across two divisions

Project scope1

Connected CRM journey

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