Store, social & email
Doctor Towels direct-to-consumer launch
Bamboo and banana-fibre towels launched online with their own store.
THE CHALLENGE
A functional product needed an online shopping experience and everyday messaging that made families care about softness, hygiene and drying.
What we did
- Built store content, product pages, checkout flow and SEO.
- Compared four rival brands to shape the price ladder.
- Developed bundles and gift sets, supported by Meta, retargeting and email.
Target set10K
Towels per month within six months
Target set7%
Site conversion target
Target set25%
Sales from bundles target
These figures are campaign targets, not achieved results.
TELL US YOUR BRIEF
Tell us what
you need to change.
Share your audience, objectives and campaign needs with our team.