E-commerce & campaign tracking
Bamford commerce measurement
British luxury clothing, body care and home scents sold through bamford.com.
THE CHALLENGE
The team needed to understand which ranges, scents and promotions turned product discovery into purchases.
What we did
- Worked on the Magento store and its shopping journey.
- Configured Tag Manager and GA4 e-commerce measurement from product view to checkout.
- Connected audiences and product feeds to Google, Meta and email, with basket-stage retargeting.
Project scope5
Shopping steps tracked, view to checkout
Project scope3
Channels fed from one data stack
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