5 Key Social Media Metrics to Track in the Awareness stage
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5 Key Social Media Metrics to Track in the Awareness stage

Tracking the right social media metrics is essential for measuring the success of social media marketing efforts. By tracking the right metrics, what is working and what is not can be seen, and necessary adjustments can be made to the strategy. Social media is a powerful tool for businesses of all sizes. But in order…

Zero-Click Searches & Featured Snippets: SEO Strategies
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Zero-Click Searches & Featured Snippets: SEO Strategies

Zero-click searches occur when users input a query into a search engine but do not click on any of the traditional organic search results. The reason for this can vary, ranging from the search engine directly providing the answer to the user’s question on the results page to the user’s satisfaction with the information presented…

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