Social Media Metrics
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5 Key Social Media Metrics to Track in the Awareness stage

Tracking the right social media metrics is essential for measuring the success of social media marketing efforts. By tracking the right metrics, what is working and what is not can be seen, and necessary adjustments can be made to the strategy. Social media is a powerful tool for businesses of all sizes. But in order to get the most out of the social media marketing efforts, the right metrics need to be tracked.The metrics being tracked will depend on specific goals. But there are some key metrics that every business should track, regardless of their industry or target audience. 

To get started

  • Set clear goals: Before tracking metrics, it’s important to set clear goals for the social media marketing efforts. The question ”What is it that needs to be achieved with social media marketing?” often helps. Once the goals are set, the metrics that will help measure the progress can be chosen.
    • Ex : If the goal is to increase brand awareness by 10% in the next month. To track this goal, the  metrics such as reach, impressions, and engagement are tracked. 
  • Choose the right tools: There are a number of social media analytics tools available. Some are free, while others require a subscription. 
    • Ex : A combination of tools, such as Hootsuite, Sprout Social, and Buffer can be used to track social media metrics. These tools give a comprehensive view of the performance across different platforms.
  • Track your progress over time: It’s important to track progress over time. This will help in understanding how the social media marketing efforts are and make necessary adjustments.
    • Ex : Metrics could be tracked over time to see how performance is improving. For example, tracking reach, impressions, and engagement over the course of a month to see if they are increasing.

If the results aren’t satisfactory, adjustments need to be made to the social media strategy. For example, if the posts do not receive a lot of engagement, changes should be made to the content to make it more engaging. If there are no new followers, targeting needs to be adjusted.

Here are a few metrics which can be tracked in the awareness stage. The awareness stage is the first stage in the customer journey, and it’s all about getting the brand in front of new people. The goal of this stage is to increase brand awareness and reach, so the metrics being tracked should reflect that.

Here are some of the most important social media metrics to track in the awareness stage:

  • Reach: This is the number of people who have seen our content. It’s a good measure of how far the reach is extending.
  • Impressions: This is the number of times the content has been displayed, no matter if it was clicked or not. It’s a more granular metric than reach, and it can help us see how often our content is being seen by the same people.
  • Engagement: This is the level of interaction the content is getting. It’s measured by things like likes, shares, comments, and saves. Engagement is a good indicator of how well the content is resonating with the audience.
  • Share of voice: This is the percentage of social media conversations about our brand compared to other brands in the industry. It’s a good way to see how well the brand is standing out from the competition.
  • Social sentiment: This is the overall tone of the conversations about the brand on social media. It’s measured by things like positive, negative, and neutral sentiment. Social sentiment can help us understand how people are feeling about our brand and what we can do to improve their perception.

In addition to these key metrics, other metrics that are specific to an industry or target audience can be tracked. For example, a B2B marketer might want to track the number of leads from social media. 

Tracking social media metrics can be a lot of work, but it is essential and worth it. By tracking the right metrics, what’s working and what’s not can be understood, and necessary adjustments can be made to the strategy. This will help in improving a brand’s social media marketing efforts and achieve goals.

If you’re looking for a reliable and experienced social media marketing agency to help you track your metrics and achieve your goals, then you should consider enlisting Media360. We have a team of experienced professionals who can help you track your metrics, create engaging content, and reach your target audience. We can also help you measure the success of your social media marketing efforts and make necessary adjustments to your strategy.

Contact us today to learn more about how we can help you track your social media metrics and achieve your goals. Send us a message here.

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